Privacy Policy

Privacy Policy for Raven Ross

Effective Date: June 2025

This Privacy Policy describes PilatesBody Studios LLC policies regarding the collection, use, and disclosure of information about you in connection with your use of our services, including those offered through our websites (www.pilatesbodyraven.com), communications (e.g., emails, phone calls, newsletters and texts), and mobile applications (collectively, the "Service").

When you use the Service, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.

Personal Information We Collect

We collect Personal Information to facilitate your use of our products and services. "Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. It does not include de-identified or aggregate information, or public information lawfully available from governmental records.

The categories of Personal Information we have collected in the last 12 months preceding the date of this Privacy Policy and the categories of Personal Information we have disclosed for business purposes are described below. We will continue to collect the same categories of Personal Information and share them with the same categories of third parties for the same purposes.

Personal Information That We Collect Directly from You

In the past 12 months, we may have collected the following categories of Personal Information from you:

  • Personal Identifiers, including your name, physical address, email address, phone number, account number, account password, IP address or mobile ad identifier, or another unique identifier

  • Characteristics of protected classes, such as your age for eligibility and age-gating purposes

  • Commercial and financial information, such as subscription status, products purchased, returned, or considered; participation in fitness programs or events; transaction history; payment information processed through Stripe; requests for information that you submit to our online help center

  • Internet or other electronic network activity information, such as browsing history, search history, information regarding your interaction with our website and mobile application, and data about when you downloaded or accessed our programming

  • Fitness information, such as fitness tracking data, workout performance metrics, and health-related information you choose to share

  • Audio, electronic, visual, thermal, olfactory, or similar information, such as photos or videos you upload for challenges, form submissions, or profile pictures

  • Professional or employment-related information, if you choose to share such information in your profile or communications

  • Education information, if you choose to share such information in your profile or communications

  • Inferences drawn from other personal information, such as preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Personal Information We Collect Automatically

When you have interacted with our Services in the last 12 months, we or our service providers may have collected, through automated technologies, the following categories of Personal Information:

  • Personal identifiers such as your IP address, mobile ad identifier, device ID

  • Internet or other electronic network activity information, including browser type, operating system, search history on our Site, information regarding your device ID, the version of the app you are using, your experience on our website and mobile application (e.g., how much time you spend on pages, which links you click, what you like and don't like), session duration, app usage patterns, interactions with the interface, engagement metrics, error logs, and additional information regarding your interaction with our website or mobile application

  • Geolocation information, such as when you ask us to tell you about nearby fitness facilities, events, or services, or when location services are enabled on your device

  • Analytics data collected via tools provided by Apple App Store Connect, Google Play Console, and other analytics platforms including user engagement, crash reports, and usage trends

Personal Information We Collect from Third Parties

We may also collect Personal Information about you from third parties, including:

  • Service providers such as Arketa (our app framework provider), Stripe (payment processor), Vyten (app developers) and other technology vendors

  • Social media platforms if you choose to connect your social media accounts to our Service

  • Marketing partners who help us reach potential users (subject to their privacy policies)

  • Data analytics providers who help us understand user behavior and improve our services

How We Use the Information We Collect

The Personal Information we collect and the practices described above are done in an effort to provide you with the best experience possible, protect you from risks related to improper use and fraud, and help us maintain and improve our offerings. We may use your Personal Information to:

  • Provide you with our services. We use your Personal Information to provide you with our Services pursuant to the terms of our Terms of Use and other agreements.

  • Process transactions and manage subscriptions. We use your Personal Information to process payments through Stripe, manage your subscription status, handle billing inquiries, and provide transaction confirmations.

  • Comply with legal and regulatory requirements. We process your Personal Information as required by applicable laws and regulations.

  • Protect the security and integrity of our services. We use your Personal Information to prevent and identify fraud, security threats, and other illegal activity, including monitoring for suspicious account activity and unauthorized access attempts.

  • Provide you with customer support. We process your Personal Information anytime that you reach out to our Customer Support team with issues arising from your account, technical problems, or service inquiries.

  • Optimize and enhance our products and services. We use your Personal Information to understand how our products and services are being used to help us improve our services and develop new features, fix bugs, optimize user experiences, and conduct research and development activities.

  • Personalize your experience. We use your Personal Information to customize content, recommendations, and features based on your preferences, fitness goals, and usage patterns.

  • Market our products to you. We may contact you with information about our products, services, promotions, events, and special offers. We will only do so with your permission, which can be revoked at any time.

  • Facilitate community features. If our Service includes community features, challenges, or social aspects, we may use your Personal Information to enable these features and facilitate interactions with other users.

  • Conduct analytics and research. We may use your Personal Information to conduct statistical analysis, research, and reporting to better understand our user base and improve our services.

  • Enforce our agreements. We may use your Personal Information to enforce our Terms of Use, this Privacy Policy, and other agreements.

  • Respond to legal requests. We may use your Personal Information to respond to legal processes, government requests, and to protect our rights and the rights of others.

  • Other business purposes. We may use your information for additional purposes if that purpose is disclosed to you before we collect the information or if we obtain your consent.

How We Share the Information We Collect

In the 12 months prior to the date of this Privacy Policy, we may have shared the following categories of Personal Information with the categories of third parties described below, and we may continue to do so:

Service Providers

We may share Personal Information with service providers so that they can provide us with services, including:

  • Arketa (our app framework provider) for app functionality, user management, and technical infrastructure

  • Stripe for payment processing, subscription management, and financial transaction services

  • Apple App Store Connect and Google Play Console for app analytics, crash reporting, and distribution services

  • Cloud storage providers for data hosting and backup services

  • Email service providers for sending transactional and marketing communications

  • Customer support platforms for managing user inquiries and support tickets

  • Analytics providers for understanding user behavior and app performance

  • Marketing and advertising platforms for promoting our services (with your consent)

  • Security service providers for fraud detection and prevention, security monitoring, and threat assessment

  • Data processing and infrastructure providers for network infrastructure, storage, and transaction monitoring

We share your Personal Information with these service providers so that they can provide us with services as specified in our contracts with them, and we prohibit our service providers from using or disclosing your Personal Information for any other purpose.

More specifically, we may use analytics tools provided by Apple and Google to collect information regarding user behavior and demographics in our mobile application. You may be able to opt out of certain analytics collection through your device settings or by contacting us directly.

Professional Advisors

We may share your Personal Information with our professional advisors, including legal, accounting, tax, compliance, or other consulting services for purposes of audits, legal compliance, business operations, or to comply with our legal obligations.

Legal and Regulatory Compliance

Additionally, We may share your Personal Information as required or permitted by law to:

  • Comply with a subpoena, court order, or similar legal process or government request

  • Respond to lawful requests from public authorities, including to meet national security or law enforcement requirements

  • Protect and defend our rights and property or the rights, property, or safety of others

  • Investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our Terms of Use, or threats to the security of our Service

  • Comply with applicable laws, regulations, or industry standards

With Your Consent

We may share your Personal Information with third parties when we have your explicit consent to do so, such as when you choose to connect your account to social media platforms or participate in partner programs.

PLEASE NOTE THAT WE DO NOT SELL YOUR PERSONAL INFORMATION. 

Cookies and Tracking Technologies

When you access our services, we may make use of the standard practice of placing tiny data files called cookies, flash cookies, pixel tags, web beacons, or other tracking tools (herein, "Cookies") on your computer or other devices used to visit or use our Service. We use Cookies to:

  • Help us recognize you as a user and remember your preferences

  • Collect information about your use of our services to better customize our services and content for you

  • Collect information about your computer or other access devices to assess and improve our services and advertising campaigns

  • Enable certain features and functionality of our Service

  • Analyze usage patterns and improve user experience

  • Provide personalized content and recommendations

  • Measure the effectiveness of our marketing campaigns

Most browsers allow you to block and delete Cookies through your browser settings. You can also manage cookie preferences through your device settings for mobile applications. Please note that if you reject some types of cookies, you may not be able to use some features of our Service.

For mobile applications, we may use similar technologies such as software development kits (SDKs) and mobile advertising identifiers to collect information about your use of our app.

Information for California Residents

The California Consumer Privacy Act of 2018 (the "CCPA") grants California residents certain rights with respect to their Personal Information, including, as described below, the right to know about, delete, and if applicable, opt-out of the sale of their Personal Information.

Categories of Personal Information Collected

In the preceding 12 months, we may have collected the following categories of Personal Information from California consumers:

  • Personal identifiers

  • Characteristics of protected classifications under California or federal law

  • Commercial information

  • Internet or other electronic network activity information

  • Fitness information

  • Audio, electronic, visual, thermal, olfactory, or similar information

  • Professional or employment-related information

  • Education information

  • Inferences drawn from other personal information

Sources of Personal Information

We obtain the categories of Personal Information listed above from the following categories of sources:

  • Directly from you when you provide it to us

  • Automatically when you use our Service

  • From third-party service providers and partners

  • From publicly available sources

  • From our affiliates and subsidiaries

Business or Commercial Purposes for Collecting Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information

  • To provide, support, personalize, and develop our Service

  • To create, maintain, customize, and secure your account with us

  • To process your requests, purchases, transactions, and payments

  • To provide you with support and respond to your inquiries

  • To personalize your experience and deliver content and product offerings relevant to your interests

  • To improve our Service and conduct research and development

  • To detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity

  • To debug and repair errors in our Service

  • To comply with legal obligations

  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets

Rights Afforded to California Residents

California consumers may have the following rights under the CCPA with respect to their Personal Information. However, please 

Right to Request Access (Right to Know - Specific Pieces) You may submit a request that Raven Ross disclose the specific pieces of Personal Information that we have collected about you in the twelve (12) months prior to our receipt of your request.

Right to Know (Categories and Business Purposes) You may submit a request to know the following information about Personal Information we have collected about you in the twelve (12) months prior to our receipt of your request:

  • The categories of Personal Information we have collected

  • The categories of sources from which we collected the Personal Information

  • The business or commercial purposes for which we collected the Personal Information

  • The categories of third parties with which we shared the Personal Information

  • The categories of Personal Information we disclosed for a business purpose, and for each category identified, the categories of third parties to whom we disclosed that particular category of Personal Information

Right to Request Deletion You may submit a request that Raven Ross delete the Personal Information that we have about you, which may be subject to various exceptions under the law.

Right to Opt-Out of Sale You have the right to opt-out of the sale of your Personal Information. However, we do not sell Personal Information.

Right to Non-Discrimination We will not discriminate against you for exercising any of your rights under the CCPA.

How to Exercise Your Rights and How We Will Respond

You may submit a request to access, know about, or delete your Personal Information by:

  • Emailing us at info@pilatesbodyraven.com

  • Using the in-app account deletion feature (for deletion requests)

  • Contacting us through our customer support system

For requests to access, know, or delete Personal Information, we will first acknowledge receipt of the request within ten (10) business days of receipt of your request. We will provide a substantive response to your request within forty-five (45) days from receipt of your request, although we may be allowed to take longer to process your request under certain circumstances. If we expect your request is going to take us longer to fulfill, we will let you know and explain the reason for the delay.

Please understand that we are not obligated to provide you with a copy of your Personal Information more than twice in a twelve (12) month period pursuant to the CCPA.

Identity Verification

Raven Ross will verify your identity when you submit a request. We may request additional information from you to verify your identity, including:

  • Your name and email address associated with your account

  • Account verification information such as recent transaction details

  • Government-issued identification (in certain circumstances)

  • Other information we maintain about you

If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request. We will notify you to explain the basis of the denial.

Household Requests

You are also entitled to submit a request for Personal Information that could be associated with a household as defined in the CCPA. Requests to access, know or delete household Personal Information must be jointly made by each member of the household, and we will individually verify all of the members of the household using the verification criteria explained above, and separately verify that each household member making the request currently resides in the household. If we are unable to verify the identity of each household member with the degree of certainty required, we will not be able to respond to the request. We will notify you to explain the basis of our denial.

Authorized Agents

You may designate an authorized agent to make a request under the CCPA on your behalf. If you do so, you will be required to verify your identity by providing us with certain Personal Information as described above. Additionally, we will also require that you provide the agent with written and signed permission to act on your behalf, and we will separately confirm with you that you provided the agent with permission to submit the request. We may deny the request if the agent is unable to submit proof to us that you have authorized them to act on your behalf or if any of the above verification criteria are not met.

Do Not Track

We respect your privacy and strive to provide users with transparency about our online tracking practices. However, we do not currently respond to Do Not Track (DNT) signals sent by web browsers because there is no consensus among industry participants as to what DNT means in this context. As such, we do not modify our data collection and user practices when we detect such a signal from your browser. We encourage users to manage their privacy preferences directly through the settings provided by their web browsers.

Children's Privacy

The Service is intended for general audiences and is not directed to children under 13. We do not knowingly collect Personal Information from children under 13, and we do not sell the Personal Information of minors under 16. Users under 16 are restricted from using the Service.

If you become aware that a child under 13 has provided us with Personal Information without parental consent, please contact us at info@pilatesbyraven.com. If we become aware that a child under 13 has provided us with Personal Information without parental consent, We will take steps to remove such information and terminate the child's account.

Parents and guardians have the right to review, delete, and control the collection and use of Personal Information from their children. If you are a parent or guardian and believe your child has provided Personal Information to us, please contact us immediately.

Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide services to you

  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them)

  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)

When we no longer need to retain your Personal Information, we will delete or anonymize it in a secure manner.

Security

We implement and maintain reasonable security measures appropriate to the nature of the Personal Information that we collect, use, retain, transfer, or otherwise process. 

Data Breach Notification

In the event of a data breach that affects your Personal Information, we will notify you and any applicable regulatory authorities as required by applicable law. We will provide information about the breach, the types of information involved, the steps we are taking to address the breach, and recommendations for protecting yourself from potential harm.

International Data Transfers

Your Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to the United States and process it there.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Third-Party Websites and Services

While you are using this Service, you may be linked or directed to other third-party sites outside of the Service that are beyond our control. For example, you might click on a link or banner ad that will take you off the Service. These links and banners may take you to sites of advertisers, sponsors, and co-branding partners. Similarly, you may click on a social media button that you find on our website or mobile application that will direct you to a third-party social media platform such as YouTube, Instagram, Facebook, or Twitter.

We are not responsible for the privacy practices or the content of these (or any) third-party websites or platforms. This Privacy Policy applies only to the information collected by us. We encourage you to read the privacy policies of any third-party websites or services that you visit or use.

Email Marketing and Communications

Subject to applicable laws and regulations, Raven Ross may from time to time send via email, SMS, push notifications, or other electronic means direct marketing materials promoting services, products, facilities, events, or activities to you using information collected from or about you.

Marketing Communications

You may opt-out of marketing communications at any time by:

  • Clicking "unsubscribe" at the bottom of any marketing email

  • Replying "STOP" to SMS marketing messages

  • Adjusting your notification preferences in the mobile app settings

  • Contacting us directly at [Insert Email Address]

Transactional Communications

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications, such as:

  • Account verification emails

  • Password reset instructions

  • Billing and payment confirmations

  • Important updates to our Terms of Use or Privacy Policy

  • Technical notices and security alerts

  • Customer support responses

Accessibility

We are committed to improving our communications and services to be accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at info@pilatesbodyraven.com.

Updates to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes to this Privacy Policy, we will notify you by:

  • Posting a notice on our website and/or mobile application

  • Sending you an email notification (if you have provided your email address)

  • Providing an in-app notification

  • Updating the "Effective Date" at the top of this Privacy Policy

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. By continuing to access or use the services after those changes become effective, you acknowledge and agree to the revised Privacy Policy.

Contact Information

If you have questions, concerns, or complaints regarding this Privacy Policy or our processing of your Personal Information, please feel free to contact Raven Ross through the following methods:

Email: info@pilatesbodyraven.com

Mailing Address: 718 N. 2nd Street Suite 359, Philadelphia, PA 19123

We will respond to your inquiry within a reasonable timeframe and will work to address any concerns you may have about our privacy practices.